Creative & Art Director
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BMW

 

THE IDEA :

The idea was to create a game using Google StreetView images that drops the player in a random location driving a BMW X5 and challenges them to work out where they are. Every week the player with the highest score will win a road trip for two in one of the country he guessed right.

THE BRIEF :

The new 2016 BMW X5 is an all-road vehicle offering a high comfort level. Thanks to the xDrive technology BMW guarantees an extraordinary driving experience on all types of roads, in every bend and any circumstances. The task was to demonstrate this new xDrive all-road technology in an innovative and unique way. 

 
 

THE SOLUTION :

 
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Agency : Serviceplan